FACEBOOK CAMPAIGN

 

Quick Disclaimer: Prolonged exposure to pictures of our food can and will induce appetite.

Gaze at your own risk.

 

The Focus of my Facebook Campaign centers on a page created for my boss's

Peruvian food Restaurant.

 

Pisco Peruvian Cuisine Rotisserie and Grill Fusion

 

We originally started the page for his food truck, but with the recent opening of a restaurant In Cedar City where people can enjoy the delicious flavor of Authentic Peruvian Cuisine.

 

As part of his staff I am a Co-manager at the restaurant and am tasked with the administration of the FB page and my posts will promote the publicity for the restaurant.

 

The target audience being the locals of Cedar City, but as it is not too far from St. G and surrounding towns I will ideally promote within a 50 mile area of the location.

Luckily Anyone old enough to pay to go out to eat is the target demographic and even then Children not old enough to pay themselves can suggest to their parents this unique establishment.

 

The Appeal of the Restaurant is the novelty of being fresh, distinct and straying from the competition in style of cuisine. With only one other direct competitor in all of southern Utah the Goal of the page is to maintain the image of an excellent atmosphere that entices people to try something they never have before.

 

The Official mission statement (which admittedly may require some work) is

 

 

"Going from a food truck to an actual restaurant. We are the first Peruvian food concept in Southern Utah. Expect to travel to Peru with each bite..."

 I will try and expand my audience by sharing this page with my personal social media accounts such as my personal Facebook page and Instagram.





OTM #1 January Surprise

I'm a little late on this OTM, but I felt it drawn to explore this theme as tackles an ethically questionable subject. The broadcast deals with the Ethical responsibility of mainstream media to report information that may or may not be true.

Brook, the host of OTM brought on a Journalist from Slate to speak about Buzzfeed's decision to publish the anonymous Trump-Russia dossier.

I was so intrigued by this podcast because in their discussion,  Brook and Will spoke of the responsibility that media plays in sharing information with the general public. Although they both agreed that it is inherently the social role that media plays to disclose important information relevant to the public they also stressed that Buzzfeed's actions were unethical because the feed openly admitted that the dossier was unverified research. The role media plays is to educate the general public with developing Accurate news.

Although in disagreement with Buzzfeed's (and ultimately Slate's) actions Will pointed out an important point which generates curiosity as to the psychological motives for running the story. Will states, that there were multiple sources of media that had access to the Dossier but simply "sat on it." The two speakers speculated for a few moments about the motives but my takeaway from the conversation is this.

The major media outlets like CNN refused to publish the full dossier because they knew it was unethical to run unverified news, even if evidence (such as the debriefing of both Barack Obama and Donald Trump on the dossier) could support its validity.

However as soon as Buzzfeed published the dossier Major news outlets began running their own stories using the loophole of reporting on the Actions of Buzzfeed rather than the dossier itself. It was very interesting to observe how the timing of the reports followed only after some media had the audacity to run the questionable report. The analogy that I would use for this story is that everyone wants to jump in the lake but also wait for someone else to take the plunge to judge the depth first.

In the end I respect Brook and Will's opinions but ultimately I appreciate Buzfeed for running the story because as the two hosts point out the article did admit that the dossier could not be verified by them. To me, even though false information is rampant in society, it should not be the role of media to simply sit on information, especially one regarding the actions of the POTUS. However I do admit that it is also the duty of the media to research their own stories to the most accurate extent possible.    

#Inauguration

         

Unfortunately since I was at work during the Inauguration I was only able to catch the departure of Obama as he flew away in the Helicopter.

The observation that I wanted to make was that during the departure I switched between multiple media outlets on the Facebook livestream. CNN FOX and UNIVISION for the Latino community.

Although I was not able to capture in the screenshots, there was tremendously divided reactions to the Inauguration from the people commenting and "reacting" to the videos.

FOX showed many people commenting positively towards Trump and negatively towards Obama's departure, often utilizing racial slurs.

UNIVISION showed a vast amount of sadness towards Obama's departure as president and many disapproving "angry reaction emoji's"  any time Trump was Onscreen

CNN showed the most diversity of the 3 but not by very big margins. For as many people as there were positive comments or even Optimistic comments about the new POTUS there was Just as many Negative comments and then some.

Non of this was surprising as it's given that people tend to watch whatever media appeals to their own political stance.

Overall the Event went on just as expected, the time now comes to see what Pres. Trump will do.

Introduction

 

Hey Guys,
Since I'm terrible at web introductions I'll keep this one real short and sweet.

My Name is Roberto and I'm in my senior year at DSU with my intention to  major in Communications graduating (hopefully) by fall 2017.

My friends call me Bird because Ro-ber-to has too many syllables. If you say Berto quickly it sounds like bird-o, but even that is too much of an effort so Bird it is!

When asked about my goals and ambitions in life you will probably receive a sarcastic comment about starting a Casino in St George.
Anyway here's me- Facebook Instagram