Quick Disclaimer: Prolonged exposure to pictures of our food can and will induce appetite.
Gaze at your own risk.
The Focus of my Facebook Campaign centers on a page created for my boss's
Peruvian food Restaurant.
We originally started the page for his food truck, but with the recent opening of a restaurant In Cedar City where people can enjoy the delicious flavor of Authentic Peruvian Cuisine.
As part of his staff I am a Co-manager at the restaurant and am tasked with the administration of the FB page and my posts will promote the publicity for the restaurant.
The target audience being the locals of Cedar City, but as it is not too far from St. G and surrounding towns I will ideally promote within a 50 mile area of the location.
Luckily Anyone old enough to pay to go out to eat is the target demographic and even then Children not old enough to pay themselves can suggest to their parents this unique establishment.
The Appeal of the Restaurant is the novelty of being fresh, distinct and straying from the competition in style of cuisine. With only one other direct competitor in all of southern Utah the Goal of the page is to maintain the image of an excellent atmosphere that entices people to try something they never have before.
The Official mission statement (which admittedly may require some work) is
"Going from a food truck to an actual restaurant. We are the first Peruvian food concept in Southern Utah. Expect to travel to Peru with each bite..."
I will try and expand my audience by sharing this page with my personal social media accounts such as my personal Facebook page and Instagram.
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